Top 6 evergreen crypto market segments to invest in today and always

One of the best ways to survive all market cycles and come out profitable is to invest in leading projects from the evergreen crypto market segments.

These are the sectors of the crypto market that will always be in demand regardless of whether we’re in a bull or bear market.

These evergreen crypto market segments include:

  1. Exchanges
  2. Smart contract platforms
  3. Media and social networks
  4. Financial services
  5. Oracle networks
  6. Wallets

Let’s discuss each of these evergreen crypto market segments below.

1. Exchanges

Regardless of the prevailing market situation, bear or bull, cryptocurrency exchanges will make money from exchange fees.

So, you would want to invest in a few major decentralized and centralized crypto exchange tokens with real potential.

There are over 100 centralized exchanges and more than 200 decentralized exchanges out there with their own native token.

However, not all of them are profitable or even survive next few years.

So you have to try and identify and invest in the ones with the greatest probability of both surviving and being profitable in the long run.

Some major factors to look at in that regard:

  • The size and growth rate of their user base, the higher the better, because more users mean more volume and more profit.
  • Innovative products and service offerings that attract both new and existing crypto investors. Not some “just another exchange token”.
  • A strong and committed team. Some centralized and even decentralized exchanges can be regulated out of existence. So, you want a team that knows what they’re doing.
  • Solid use cases for the native token that ensures that the value of the token grows with the exchange.

Suggested exchange tokens to buy

Some of my favourite exchanges and their native tokens include but are not limited to:

  • Binance BNB
  • KuCoin (KCS)
  • FTX (FTT)
  • Biswap (BSW)
  • PancakeSwap (CAKE)
  • Uniswap (UNI)
  • THORChain (RUNE)
  • Loopring (LRC)


The above list combines both centralized and decentralized exchange tokens that you can consider investing in.

You can also check for more of the decentralized and centralized exchange tokens on CoinMarketCap and CoinGecko to expand your options.

2. Smart contract platforms

Smart contract platforms are some of the most profitable projects you can ever invest in.

Because, as the chain grows in both developer activities and user base, so will the demand for the coin as it’s used to pay for every transaction on the chain.

Furthermore, most smart contract platforms have a burn mechanism built into the coin that permanently takes a portion of the coin out of circulation.

Thus, reducing the circulating supply and making the coin scarcer. Combine that with increasing demand and you have a coin that’s constantly rising in price, at least in theory.

Suggested smart contract platform coins to buy

My favourite smart contract platforms  and their respective native coins include, but are not limited to:

  • Ethereum (ETH)
  • BNB Smart Chain (BNB)
  • smartBCH (BCH)
  • Solana (SOL)
  • Polygon (MATIC)
  • Fantom (FTM)
  • Algorand (ALGO)
  • Harmony (ONE)


3. Crypto media and social networks

People will always need information about the crypto market, new opportunities, and their favourite coins.

That’s why crypto media projects and social networks will always remain relevant and potentially profitable.

Crypto investors would always have the need to stay connected and aware of what’s happening in the market almost round the clock.

However, note that most crypto media project tokens have very poor tokenomics that are based on inflation, with very little to no use case, especially in the short to medium term.

You want to invest in the media project tokens with multiple use cases that boosts demand for the token and not just being used to reward users.

Tokens used for rewards only will only keep falling in price as users continue to dump and cash out to fiat or convert to other tokens.

Suggested crypto media project tokens to buy

Some of the best crypto media project tokens out there that are worth looking into include, but are not limited to:

  • CryptoSorted (CST)
  • Hive (HIVE)
  • (VERSE)
  • Torum (XTM)

Note that some of these tokens which are primarily being used to reward the platform users will likely not see any significant price appreciation.

However, the likes of CST with ultra-low supply and multiple use cases which do not involve giving it away to platform users for free, have a greater probability of making you the most money.

PS: CST is the native token of (this website) and you can buy it on BenSwap.

4. Financial services

This collectively refers to DeFi and CeFi platforms offering financial services such as crypto lending and borrowing, insurance coverage, staking, yield farming, etc.

As long as the crypto economy exists, these centralized and decentralized financial service institutions will continue to function and serve both individual and institutional investors.

However, try to invest only in the tokens with solid use cases and that’s not just being given away to the platform users.

Furthermore, it’s always best to farm these platform tokens by providing liquidity on the platform rather than buying them directly.

Moreso, remember that the token true value will only stabilize after the entire supply has been released and inflation stops. So keep that in mind.

Suggested financial services platform tokens to buy

These are some of my favourite crypto financial services platform tokens for you to consider looking into:

  • Nexo (NEXO)
  • Cronos (CRO)
  • Celsius (CEL)
  • Aave (AAVE)
  • Compound (COMP)
  • Beefy.Finance (BIFI)


5. Oracles

As the blockchain and crypto industry grows, there will be increasing demand for the use of off-chain data in smart contracts and vice versa. And Oracle networks make this possible and easy.

As such, investing in Oracle network tokens can make you good money because their services are always in demand and require the use of the tokens to access.

Suggested oracle network tokens to buy

The most prominent oracle networks for you to consider investing in include, but are not limited to:

  • Chainlink (LINK)
  • Band Protocol (BAN)
  • Ares Protocol (ARES)
  • WINKLink (WIN)
  • DIA (DIA)


6. Wallets

I’m not really sure what a wallet provider needs a token for, but we both can agree that crypto wallets are going to be with us forever.

Because everyone needs one or more crypto wallets to store, manage, and transact with their assets.

Check out my top 7 best DeFi wallets for interacting with DApps on all chains

Suggested wallet tokens to buy

Only a very few number of crypto wallet providers have their own native token. Below are some of the best wallet tokens you can buy now.

  • Trust Wallet (TWT)
  • Coin98 (C98)
  • SafePal (SFP)
  • Atomic Wallet (AWC)

Metamask wallet is planning to release its own native token very soon, so you may want to watch out for that one too.


The best way to protect your portfolio is to diversify into different sectors of the market that are always relevant and in-demand regardless of the market condition.

In this post, we’ve explored 6 such evergreen crypto market segments which include:

  1. Exchanges (centralized and decentralized)
  2. Smart contract platforms
  3. Media and social networks
  4. Financial services
  5. Oracle networks
  6. Wallets

Whatever the existing market situation, the above sectors will always have users and revenue.

Additionally, for each of these evergreen market segments, we’ve highlighted some of the most promising tokens and projects for you to consider investing in.

But always make sure to do your own research (DYOR) before investing your money in any token.

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